Robert Wood Johnson Foundation

Birthing Justice Films &
Digital Strategy Campaign

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Earned Media
Influencer PARTNERSHIPS
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For over 80 years, the Robert Wood Johnson Foundation has supported organizations working to improve health outcomes across the country. As an extension of the foundation’s grantmaking, this storytelling campaign uses RWJF’s platform to elevate its public allyship with grantees Commonsense Childbirth and Ancient Song—two nonprofits leading efforts to improve the birthing experience for Black mothers. These films center the voices of their founders, raising awareness of systemic inequities while spotlighting community driven solutions to improve maternal health for all.

Campaign Highlights:

• 263+ hours watched

• 119k individuals reached through creators

• 2x films, 15x IG reels, & still photography delivered

Simons Foundation

In the Path of Totality

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A total solar eclipse occurs, on average, once every 18 years—a rare moment of wonder that brings people together across time and space. In partnership with the Simons Foundation, we led the creative charge to capture this awe inspiring event, creating a suite of videos that spotlight the educators, artists, and organizers who helped make the eclipse a moment of connection and discovery for all.

Campaign Highlights:

• 10x simultaneous crews capturing the eclipse

• 5x films produced

• 30 million stargazers

TED x Amazon

Climate Pledge | In the Green

Concepting
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Editing
animation

In The Green showcases the innovative environmental work of six signatories of the Climate Pledge—a commitment to reach net zero carbon emissions by 2040. Through interviews with visionary leaders, we crafted a series that shows how companies across sectors are taking bold steps to reduce their carbon footprint while fueling growth. These stories highlight the power of collective action to drive real climate solutions and can be good for the planet and good for business.

Campaign Highlights:

• 2.2 million organic views

• 6x episodes

• Exclusive publishing partnership with TED